Is That TikTok Skincare Safe? What Shoppers and Makers Need to Know About Viral Beauty Products

TikTok has completely transformed the beauty industry, turning everything from homemade lip glosses to influencer-promoted serums into viral sensations. But with so many products going viral so quickly, it’s essential to ask: Are these products safe? Behind the glossy packaging and exciting trends, many TikTok beauty products may not meet UK and EU safety standards.

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The Viral Beauty Boom on TikTok

TikTok has quickly become a powerhouse for beauty discovery, and it’s no surprise why. From indie brands to established names, millions of beauty products are being discovered and purchased every day. With the platform selling a beauty product every second, it’s clear that TikTok has become a launchpad for many beauty brands.

But with the fast pace of viral trends, there’s a downside. Are these products being tested for safety? Are they compliant with the law? Unfortunately, some of these beauty products may not have been through the proper safety checks, even if they look professional or have gone viral.

Why Cosmetic Compliance Matters

When selling beauty products in the UK or EU, cosmetic product safety is essential. Before any product can be sold, it must undergo a safety assessment known as a Cosmetic Product Safety Report (CPSR). This report confirms that a product is safe to use and compliant with all regulatory standards.

For beauty makers, compliance isn't just about avoiding legal issues. It’s about building trust with your customers and protecting their well-being. It’s important that both consumers and brands take the necessary steps to ensure that products are safe before they hit the shelves, or, in this case, the TikTok Shop.

If you’re a consumer, checking for compliance before buying beauty products can save you from potential harm. For brands, it’s about more than just ticking boxes: it’s about creating a product that you can confidently stand behind.

Red Flags in Viral Beauty Products

Before you hit ‘Add to Cart’, it’s important to be aware of the warning signs that a product might not be safe. Here are some key red flags to look out for:

• No ingredients list: Every cosmetic product sold in the UK or EU must list its ingredients using the INCI (International Nomenclature of Cosmetic Ingredients) system. If the product doesn’t list its ingredients, or if the ingredients are vague, such as “botanical extracts” without further explanation, it may not be compliant.

• Exaggerated claims: If a product claims to “cure acne overnight” or “reverse ageing”, it’s not just unrealistic, it may also be breaching marketing regulations.

• Misleading terms: Phrases like “chemical-free” or “toxin-free” might sound reassuring, but they’re often used unnecessarily to create fear. Every ingredient in a cosmetic product is a chemical, so don’t let these terms trick you.

• Missing details: Products without batch numbers, contact details for the seller, or clear instructions for use are often signs of non-compliance.

Spotting Responsible Brands: What to Look For

Not all beauty products sold on TikTok are non-compliant, and there are plenty of signs that show a brand is taking safety seriously. Here’s what you should look for to know if a product has been properly prepared for the market:

• Complete ingredients list: If a product lists all its ingredients using the INCI system, it’s a good sign that the product has been safety assessed and properly formulated.

• Transparency: Responsible sellers are transparent about their contact details, batch numbers, and where their products are made.

• Third-party certifications: Look out for certifications like dermatologically tested or PETA, as no cosmetics or their ingredients sold in the UK/EU can be tested on animals. While these aren’t mandatory, they show a brand’s commitment to quality.

• Responsive sellers: Brands that respond quickly and thoroughly to customer queries about product safety are usually more reliable.

How to Protect Yourself When Shopping TikTok Beauty

Shopping for beauty products on TikTok can be fun and exciting, but it’s essential to take a few precautions to protect yourself. Here’s how to stay safe when buying beauty products online:

1. Check the ingredients list: Always ensure the product lists all ingredients clearly, especially using the INCI system.

2. Read the label: Look for important details like batch numbers, contact information for the brand, and usage instructions.

3. Ask questions: If you’re unsure about a product, don’t hesitate to reach out to the seller. A responsible brand will provide clear answers and additional information when asked.

If any of the essential information is missing or the seller is unwilling to answer your questions, it’s better to avoid the product altogether.

What Does This Mean for Beauty Makers?

If you’re a beauty maker, even if you’re working from home, compliance is your responsibility. Getting it right is crucial for protecting both your customers and your brand’s reputation. Thankfully, it doesn’t have to be difficult to ensure your products meet the required standards.

At Cosmetic Safety Assessment, we help beauty businesses, from small startups to larger manufacturers, navigate the complex world of cosmetic safety. We offer:

• Ready-made CPSRs for quicker product launches

• Bespoke assessments tailored to your brand and products

• Expert guidance on compliant labelling, record-keeping, and marketing

• Clear and accessible communication with our team of industry professionals

Starting with a CPSR for your products ensures you’re on the right track from the very beginning. It also helps build credibility and trust with your customers.

Start your compliance journey today

Safe Beauty Should Be the Baseline

As TikTok continues to drive the beauty industry forward, it’s important that consumers and brands both prioritise cosmetic safety and compliance. Safe beauty products shouldn’t be the exception; they should be the standard.

For beauty makers, selling compliant products not only protects your customers but also builds long-term trust with your audience. For consumers, taking the time to verify that a product is safe ensures you’re making the best possible choices for your skin.

Need help with your cosmetic safety report? Let our team of experts guide you through the process. Contact us today for more information.